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Monthly Archives: December 2011
What happens if you come across a persistent perception that stands in your way? You get tested…so does your own perception. It’s ok to question your optimism, in fact it’s always a good idea. But once you’ve decided a project … Continue reading
Perception can not be dismissed, regardless of how factually inaccurate it is. Marketing experts know and utilize this truth through advertizing that seeks to influence perception, sometimes without regard for reality but sometimes they just want folks to look at … Continue reading
Acres of Diamonds (Part 2) – A Great Story to Kick off 2012. Creatively exploring new possibilities is a big trend, mainly because of today’s economy. We must be leaner and implement more effective, efficient methodologies in order to compete. … Continue reading
The thought of Quality Control makes most people cringe and start hiding stuff. That hiding stuff method of living is problematic for me and I spend most of my time trying to get people to fess up to their mistakes … Continue reading
I’ve started following a few online marketing experts on my private Twitter account, partially as an experiment and partially because I found some people I want to hear more about, like @berkun (Scott Berkun.) As soon as I followed Scott … Continue reading
I don’t watch Shark Tank but it came up in conversation this morning. It’s an interesting concept and one that interests me as a Corporate Philosopher because it highlights the struggles entrepreneurs fight through every day, from small start-ups to … Continue reading
It’s so controversial and yet so vital to the financial industry’s recovery. They’re commonly called Force Placed Policies…Tristar MGA calls them Lender Placed Policies or LPI for Lender Placed Insurance. Insurance is a transfer of risk from one entity to … Continue reading